What does a Fractional Ecommerce Director do for Birmingham brands?

I act as your senior ecommerce leader on a part-time basis — owning the strategy, the technical roadmap, and the growth execution for your Shopify store. This includes CRO, paid media, Klaviyo lifecycle marketing, and automation.

How much does it cost?

Retainers start from £3,000/month. This is typically 40-70% less than the equivalent agency retainer, with senior-level expertise at every touchpoint.

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Serving Birmingham

Fractional Ecommerce Director for Birmingham Brands.

You don't need a London agency charging London rates. You need a senior partner based in the Midlands who understands your P&L and can meet you in Birmingham for real strategy sessions.

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Working With Birmingham Brands

Birmingham is the UK's second city and its ecommerce scene is exploding. From the Jewellery Quarter to Digbeth's creative district, I work with Birmingham brands that are ready to scale beyond the region. At just 40 minutes from my Atherstone HQ, face-to-face strategy sessions are the norm — not the exception. Whether you're in the NEC corridor or the city centre, I'll be there.

Why Local Matters

Ecommerce is digital, but Trust is human. While I work with brands globally, my Birmingham partners get a distinct advantage: Face-to-Face Strategy.

Boardroom PresenceI can present roadmaps to your stakeholders in person, acting as your interim Head of Ecommerce.
Whiteboarding SessionsComplex problems like data migration or attribution are solved faster with a marker pen and a whiteboard.
Local AccountabilityI'm based 40 mins away. Not in a distant timezone. I'm accountable.

Birmingham

Priority Service Area

Travel Time40 mins

*No travel costs billed for monthly strategy sessions in this zone.

Full Stack Capabilities

I bring the same enterprise-grade stack to Birmingham that I deploy for global brands.

Shopify Development

Custom themes, speed optimisation, and complex migrations (Magento/Woo to Shopify).

Growth & CRO

A/B testing, landing page strategy, and Paid Media management (Google/Meta).

Automation

n8n workflows to automate inventory, reporting, and customer tagging.

Frequently Asked Questions

Do you offer face-to-face meetings in Birmingham?

Yes. Birmingham is 40 mins from my Atherstone studio. In-person strategy sessions are included in all retainer packages at no extra travel cost.

What does a Fractional Ecommerce Director cost?

Retainers start from £3,000/month — typically 40–70% less than an equivalent agency retainer, with senior expertise at every touchpoint.

How quickly can you start?

Subject to capacity, I can usually begin within 2 weeks. Week one is a full tech stack audit and commercial baseline.

Let's meet in Birmingham.

Stop relying on Zoom calls with junior account managers. Get a senior partner on your team.

Book a Coffee