What does a Fractional Ecommerce Director do for Leicester brands?

I act as your senior ecommerce leader on a part-time basis — owning the strategy, the technical roadmap, and the growth execution for your Shopify store. This includes CRO, paid media, Klaviyo lifecycle marketing, and automation.

How much does it cost?

Retainers start from £3,000/month. This is typically 40-70% less than the equivalent agency retainer, with senior-level expertise at every touchpoint.

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Serving Leicester

Fractional Ecommerce Director for Leicester Brands.

You don't need a London agency charging London rates. You need a senior partner based in the Midlands who understands your P&L and can meet you in Leicester for real strategy sessions.

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Working With Leicester Brands

Leicester has one of the UK's most vibrant and diverse SME communities — particularly in fashion, food, and manufacturing. I've worked with Leicester brands navigating the complexities of multi-currency stores, international shipping logic, and complex product catalogues. At 35 minutes away, I can be in your office for a quarterly strategy review without charging you travel fees.

Why Local Matters

Ecommerce is digital, but Trust is human. While I work with brands globally, my Leicester partners get a distinct advantage: Face-to-Face Strategy.

Boardroom PresenceI can present roadmaps to your stakeholders in person, acting as your interim Head of Ecommerce.
Whiteboarding SessionsComplex problems like data migration or attribution are solved faster with a marker pen and a whiteboard.
Local AccountabilityI'm based 35 mins away. Not in a distant timezone. I'm accountable.

Leicester

Priority Service Area

Travel Time35 mins

*No travel costs billed for monthly strategy sessions in this zone.

Full Stack Capabilities

I bring the same enterprise-grade stack to Leicester that I deploy for global brands.

Shopify Development

Custom themes, speed optimisation, and complex migrations (Magento/Woo to Shopify).

Growth & CRO

A/B testing, landing page strategy, and Paid Media management (Google/Meta).

Automation

n8n workflows to automate inventory, reporting, and customer tagging.

Frequently Asked Questions

Do you offer face-to-face meetings in Leicester?

Yes. Leicester is 35 mins from my Atherstone studio. In-person strategy sessions are included in all retainer packages at no extra travel cost.

What does a Fractional Ecommerce Director cost?

Retainers start from £3,000/month — typically 40–70% less than an equivalent agency retainer, with senior expertise at every touchpoint.

How quickly can you start?

Subject to capacity, I can usually begin within 2 weeks. Week one is a full tech stack audit and commercial baseline.

Let's meet in Leicester.

Stop relying on Zoom calls with junior account managers. Get a senior partner on your team.

Book a Coffee