What does a Fractional Ecommerce Director do for Coventry brands?

I act as your senior ecommerce leader on a part-time basis — owning the strategy, the technical roadmap, and the growth execution for your Shopify store. This includes CRO, paid media, Klaviyo lifecycle marketing, and automation.

How much does it cost?

Retainers start from £3,000/month. This is typically 40-70% less than the equivalent agency retainer, with senior-level expertise at every touchpoint.

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Serving Coventry

Fractional Ecommerce Director for Coventry Brands.

You don't need a London agency charging London rates. You need a senior partner based in the Midlands who understands your P&L and can meet you in Coventry for real strategy sessions.

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Working With Coventry Brands

Coventry is a city reinventing itself — and its business community reflects that ambition. I work with Coventry brands that are serious about ecommerce, from University of Warwick spinouts to established retailers looking to grow their DTC channel. With Coventry just 30 minutes from my studio, quarterly in-person reviews are standard, not a premium add-on.

Why Local Matters

Ecommerce is digital, but Trust is human. While I work with brands globally, my Coventry partners get a distinct advantage: Face-to-Face Strategy.

Boardroom PresenceI can present roadmaps to your stakeholders in person, acting as your interim Head of Ecommerce.
Whiteboarding SessionsComplex problems like data migration or attribution are solved faster with a marker pen and a whiteboard.
Local AccountabilityI'm based 30 mins away. Not in a distant timezone. I'm accountable.

Coventry

Priority Service Area

Travel Time30 mins

*No travel costs billed for monthly strategy sessions in this zone.

Full Stack Capabilities

I bring the same enterprise-grade stack to Coventry that I deploy for global brands.

Shopify Development

Custom themes, speed optimisation, and complex migrations (Magento/Woo to Shopify).

Growth & CRO

A/B testing, landing page strategy, and Paid Media management (Google/Meta).

Automation

n8n workflows to automate inventory, reporting, and customer tagging.

Frequently Asked Questions

Do you offer face-to-face meetings in Coventry?

Yes. Coventry is 30 mins from my Atherstone studio. In-person strategy sessions are included in all retainer packages at no extra travel cost.

What does a Fractional Ecommerce Director cost?

Retainers start from £3,000/month — typically 40–70% less than an equivalent agency retainer, with senior expertise at every touchpoint.

How quickly can you start?

Subject to capacity, I can usually begin within 2 weeks. Week one is a full tech stack audit and commercial baseline.

Let's meet in Coventry.

Stop relying on Zoom calls with junior account managers. Get a senior partner on your team.

Book a Coffee