One Director.
Full Stack Execution.
I don't sell “services” in isolation. I provide Senior Operational Leadership (The Director) and use a specific set of high-leverage tools (The Stack) to execute the strategy.
The Core Offering:
Fractional Ecommerce Director
This is the retainer. I replace your need for a full-time Head of Ecommerce. I take ownership of your Shopify P&L, define the roadmap, and manage the execution.
See Full Details & PricingThe Tool Stack
Each service below is a capability I use within a retainer engagement. They are not sold in isolation — they are the levers I pull to move your numbers.
Shopify Store Builds
High-converting, scalable stores. Migrations, custom themes, and headless architectures designed for speed and sales.
Outcome: Increased conversion & speed
CRO & Optimisation
Data-driven testing and UX improvements to turn more visitors into customers. We analyse, hypothesise, and validate.
Outcome: +20-30% Revenue/Visitor
Paid Media & PPC
Performance marketing across Google & Meta. We structure campaigns for ROAS and scale profitable acquisition channels.
Outcome: Lower CAC, Higher ROAS
n8n Automation
Streamline operations by connecting your apps. Automated inventory syncs, customer tagging, and reporting workflows.
Outcome: Saved 100+ hours/mo
Feed Optimisation
Google Merchant Center & catalogue management to ensure your products appear correctly and competitively.
Outcome: Flawless channel data
Lifecycle Marketing
Email & SMS automation flows (Klaviyo) that increase Customer Lifetime Value and repeat purchase rates.
Outcome: Increased LTV
LLM Search Readiness
Future-proof your store for AI search. Optimising structured data and content for the next generation of discovery.
Outcome: First-mover advantage
Technical Execution
Custom app development, script editor logic, and checkout extensibility for complex business requirements.
Outcome: Solved complex logic
Not sure where to start?
Book a 20-minute call. I'll tell you exactly what I'd prioritise for your store.
Book a Free TeardownPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 1/3