Ecommerce Growth Blog.
Practical guides, case studies, and frameworks from the frontline of Shopify growth. No fluff — just what actually works.
The 5 Shopify Metrics Most Brands Track Wrong
Most Shopify brands are measuring the wrong things — or measuring the right things badly. Here's where the numbers lie, and what to track instead.
How Shopify Brands Should Actually Be Using AI Right Now
AI tools for ecommerce are evolving fast. Here's a practical, no-hype guide to where AI actually saves time and drives results for Shopify brands doing £500k–£5M.
Ecommerce Automation for Shopify Brands: What Actually Works
Thinking about automating your Shopify store? Here's a no-BS breakdown of what ecommerce automation actually delivers for brands doing £500k–£5M — and what's just noise.
Is Your Shopify Store Ready for AI Search in 2026?
ChatGPT, Gemini, and Perplexity are now product discovery channels. Here's what Shopify brands need to do to appear in AI-generated recommendations.
The Fractional Ecommerce Director in 2026: What's Changed and What to Look For
The fractional model is maturing. In 2026, the gap between a good fractional director and a bad one is wider than ever — here's what to look for.
Shopify Standard Taxonomy: How to Fix a Broken Product Catalogue
We found 1,373 products assigned to 'Address Signs' and 889 to 'Finials' on a UK furniture store. Here's how to audit and rebuild your Shopify taxonomy correctly.
The Shopify Product Data Audit: Why 97% of Your Alt Text Might Be Wrong
We audited a Shopify furniture store with 16,000+ product images. 97% had the wrong brand in the alt text. Here's how to find and fix the same problem in your store.
The 7 Klaviyo Email Flows Every Shopify Brand Needs (With Revenue Benchmarks)
Email should drive 25–40% of your Shopify revenue. If it doesn't, you're leaving money on the table. Here are the 7 flows that move the needle — and the benchmarks to aim for.
The ROI of Ecommerce Automation: How n8n Workflows Pay for Themselves in 30 Days
Ecommerce automation isn't just about saving time — it's about eliminating errors, improving customer experience, and unlocking margin. Here's the business case.
Shopify Plus Agency vs Fractional Director: Which Is Right for Your Brand?
Shopify Plus agencies charge £5k–£15k/month for junior execution. Here's why a growing number of brands are replacing them with a single fractional director.
Ecommerce Director Salary UK (2025): Full-Time vs Fractional Cost Comparison
A full-time Ecommerce Director costs £80k–£120k+ in the UK. Here's the real total cost of ownership — and why fractional is 60–70% cheaper for most Shopify brands.
How to Hire a Fractional Ecommerce Director: The Complete Guide for Shopify Brands
What to look for, what to avoid, and the questions to ask before hiring a fractional ecommerce director for your Shopify brand.
Fractional Ecommerce Director vs Ecommerce Consultant: What's the Difference?
Both sound similar, but the engagement model, accountability, and outcomes are fundamentally different. Here's how to choose the right one for your Shopify brand.
5 n8n Workflows Every Shopify Brand Should Be Running
Automation isn't just for enterprise. Here are five n8n workflows we build for every Shopify partner — saving hundreds of hours and eliminating manual errors.
The Shopify SEO Playbook for 2025: From Zero to Organic Revenue
Organic search remains one of the highest-ROI channels for Shopify brands — if you do it properly. Here's the complete playbook we use with our partners.
Why a Fractional Ecommerce Director Beats a Retainer Agency in 2025
The traditional agency model is broken for scaling Shopify brands. Here's the commercial case for going fractional — and what you actually get for your money.