Commercial
Impact.
I don't sell hours. I sell outcomes.
Here is the data behind the fractional model.
From Stagnation to
+47% YoY Growth
A £2M GMV apparel brand was stuck. Their agency was burning £5k/mo on management fees with generic results. Ads were breaking even, and email flows were untouched.
I replaced the agency. We audited the stack, implemented 12 automated Klaviyo flows, and rebuilt the product page UX. We then used n8n to sync inventory data to Google Shopping in real-time.
Data Remediation at
Catalogue Scale
Xshowhome operates a multi-showroom furniture retail business across Warwickshire and the Midlands. Their Shopify store had grown organically but the underlying data was in poor shape: 16,193 product images were attributed to the wrong brand, the Shopify Standard Taxonomy was completely broken with 1,373 products assigned to garbage categories like “Address Signs” and “Earthquake Alarms”, and the store's own legal entity name was leaking into Google indexed page titles.
Three-phase data remediation via Python/openpyxl scripts and Matrixify bulk import. Phase 1: alt text correction across all 16,193 image rows — 15,668 corrected, 190 generated from scratch. Phase 2: product type standardisation — 71 inconsistent values cleaned to 50 correct types across 1,486 rows. Phase 3: full taxonomy rebuild — all 6,337 products remapped to correct Shopify Standard Taxonomy paths.
Sectors & Verticals
The fractional model works across Shopify verticals. Current and past partner sectors include:
Measurement Framework
Revenue Per Visitor (RPV)
This is my North Star metric. Traffic is vanity; RPV is sanity. By focusing on increasing the value of every visitor through CRO and AOV strategies, we build sustainable growth regardless of ad cost fluctuations.
Contribution Margin
Revenue without profit is a vanity metric. I track Contribution Margin 1, 2, and 3 to ensure that every campaign we scale is actually putting cash in the bank, not just increasing the Stripe top-line.
Data Integrity as a Foundation
Before optimising for growth, the data has to be clean. Broken taxonomy, wrong brand attribution in alt text, and NaN values in product descriptions all suppress organic visibility before a single ad is run. We audit the foundation first — then we scale.
Let's improve your numbers.
Apply for a partnership to see what the Fractional model can do for your bottom line.
Apply for the WaitlistPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 2/3