Commercial
Impact.
I don't sell hours. I sell outcomes.
Here is the data behind the fractional model.
From Stagnation to
+47% YoY Growth
A £2M GMV apparel brand was stuck. Their agency was burning £5k/mo on management fees with generic results. Ads were breaking even, and email flows were untouched.
I replaced the agency. We audited the stack, implemented 12 automated Klaviyo flows, and rebuilt the product page UX. We then used n8n to sync inventory data to Google Shopping in real-time.
Measurement Framework
Revenue Per Visitor (RPV)
This is my North Star metric. Traffic is vanity; RPV is sanity. By focusing on increasing the value of every visitor through CRO and AOV strategies, we build sustainable growth regardless of ad cost fluctuations.
Contribution Margin
Revenue without profit is a vanity metric. I track Contribution Margin 1, 2, and 3 to ensure that every campaign we scale is actually putting cash in the bank, not just increasing the Stripe top-line.
Let's improve your numbers.
Apply for a partnership to see what the Fractional model can do for your bottom line.
Apply for the WaitlistPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 1/3