The Era of the
AI-Augmented Expert.
I founded Atherstone Digital to prove a hypothesis: A single senior expert, augmented by custom AI agents, can outperform a traditional 10-person agency team.
Dan Le Gresley
Shopify Plus Architect & Growth Strategist
The “Agency” Model
is broken.
Clients are tired of paying for overhead. I founded Atherstone Digital to offer a lean, high-impact alternative. One senior partner replacing an entire department.
Traditional Agency
- × High retainers paying for posh offices
- × Account managers blocking access to talent
- × Junior staff learning on your dime
My Fractional Model
- ✓ Direct access to C-suite Strategy
- ✓ Full Stack Execution (Dev + Growth)
- ✓ AI Agents handling the busy work
The Human Connection
While I serve global clients remotely, I believe real business is built on relationships, not just Jira tickets. For partners in the West Midlands, I offer exclusive Face-to-Face Sessions. I'm just as comfortable whiteboarding complex logic with your dev team as I am presenting ROI to your stakeholders.
Radius from Atherstone (CV9)
Warwickshire & West Mids
My Operating Principles
ROI Obsessed
If it doesn't contribute to revenue, profitability, or efficiency, I don't do it. I prioritise impact over "looking busy".
Full Stack Context
A marketer who can't code is limited. A developer who doesn't understand margins is dangerous. I combine both.
Radical Transparency
I tell you what you need to hear, not what you want to hear. If a tech stack is wrong for you, I'll tell you.
Ready to upgrade your team?
Stop paying for agency overhead. Start investing in senior talent that moves the needle.
Apply for the WaitlistPartner Application.
I only work with 3 partners at a time to ensure maximum focus. Complete this application to see if we're a fit.
- Direct access to Dan (Founder)
- Full tech stack audit
- Custom AI agent deployment
Current Capacity: 1/3