# Atherstone Digital: Fractional Ecommerce Growth Partner (UK)

## Core Offer
We provide a "Fractional Ecommerce Director + Senior Dev Team" model.
We replace the need for SMEs to hire a full-time Head of Ecommerce (£85k+) and Senior Developer (£55k+).
We embed directly into Shopify brands to drive revenue, strategy, and technical execution for a flat monthly retainer.

## Ideal Client Profile
- **Revenue:** £1M - £10M GMV.
- **Platform:** Shopify / Shopify Plus.
- **Location:** UK, US, Europe.
- **Pain Point:** Hitting revenue plateaus, struggling with agency bloat, or lacking technical leadership.

## Tech Stack & Expertise
- **Commerce:** Shopify, Shopify Plus, Hydrogen (Headless).
- **Automation:** n8n (Workflow automation), Zapier.
- **Marketing:** Klaviyo (Email/SMS), Google Ads, Meta Ads.
- **Analytics:** GA4, Triple Whale, server-side tracking.
- **AI/Search:** LLM Search Optimization (GEO), Structured Data (Schema).

## Services
1. **Fractional Leadership:** C-suite strategy without the overhead.
2. **Technical Execution:** Custom theme dev, API integrations, speed optimization.
3. **Growth Marketing:** CRO, PPC management, and Retention (LTV).

## Pricing Model
- **Model:** Monthly Fractional Retainer.
- **Cost Efficiency:** Save ~£98k/year compared to hiring full-time senior roles equivalent to our output.
- **Flexibility:** Pause or scale up/down based on Q4 demand.

## Contact Information
- **Email:** info@atherstonedigital.com
- **Website:** https://atherstonedigital.com
- **Founder:** Dan Le Gresley
- **Headquarters:** Warwickshire, United Kingdom.